Media Centre

The record of the event.

Announcements, headliner reveals, format explainers and, after the event, the code Pulse Report.

October 23, 2026

AI Recruitment Software vs. Traditional ATS: Which Solution Is Right for Your Organisation?

AI recruiting software or a traditional ATS? Compare screening, automation, costs, bias risks and ROI to find the right recruitment tool for your team.

How to Choose HR Software for Your UAE Business: A Complete Buyer’s Checklist

Event News

October 21, 2026

How to Choose HR Software for Your UAE Business: A Complete Buyer’s Checklist

Comparing HR software in the UAE? Check WPS payroll, gratuity, visa alerts, Emiratisation reports and Arabic support before you sign.

From AI Strategy to Action: How They Approached AI Implementation

Event News

September 23, 2026

From AI Strategy to Action: How They Approached AI Implementation

Learn how businesses turn AI strategy into action, from choosing use cases to implementation, measurement and scaling AI in the UAE and Dubai.

The New Talent Acquisition Operating Model: What Changes When AI Takes on Screening

Event News

September 23, 2026

The New Talent Acquisition Operating Model: What Changes When AI Takes on Screening

AI in Talent Acquisition is changing screening, recruitment and HR. Learn how AI reshapes recruiter roles, interviews, skills and hiring in Dubai.

How Can Organisations Turn AI Hype Into Everyday AI Habits at Work?

Event News

September 2, 2026

How Can Organisations Turn AI Hype Into Everyday AI Habits at Work?

Move beyond AI hype and build real workplace capability. Discover how organisations can turn AI awareness into practical, responsible and repeatable habits.

What Is the Difference Between AI Adoption and AI Transformation in Enterprise HR?

Event News

August 31, 2026

What Is the Difference Between AI Adoption and AI Transformation in Enterprise HR?

Discover the difference between AI adoption and AI transformation, and how enterprise HR leaders can rethink workflows, skills, governance and decision-making with AI.

AI in Action

July 21, 2026

The state of AI and work in the Gulf

A first look at the data shaping the code Pulse Report — the Gulf's live benchmark on AI adoption, skills gaps and workforce readiness.

Natalia Sycheva announced as code headliner

Headliners

July 21, 2026

Natalia Sycheva announced as code headliner

The Chief Data & AI Strategist at the Regional Investment & Strategy Group will share how organisations can move from AI curiosity to adoption.

Headliners

July 21, 2026

Dr. Petar Stojanov to headline code

The CHRO of a Fortune 500 Organisation joins the bill, leading the conversation on AI-driven workforce transformation.

Headliners

July 21, 2026

James Taylor joins code as headliner

The Director of Workforce Transformation at the Government AI Authority will take the stage and take your questions live.

What is code? The live event format explained

Event News

July 21, 2026

What is code? The live event format explained

code isn't a conference. It's a live, audience-run event where every format is decided by the room. Here's how it works — and why it exists.

What is a FACE-OFF? Inside code's head-to-head format

Event News

July 21, 2026

What is a FACE-OFF? Inside code's head-to-head format

Two leaders. One topic. The audience votes a winner in real time. Here's what the FACE-OFF format looks like from the floor.

Headliners

July 21, 2026

Tariq Qureishy confirmed for code 2027

With 25+ years in global tech and AI leadership, the VP of Artificial Intelligence brings enterprise-scale insight to the arena.

Event News

July 21, 2026

Why the traditional conference is dying

Passive audiences, scripted panels and recycled keynotes. Here's why code was built to replace the format the industry has outgrown.

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