21JUL
What is a FACE-OFF? Inside CODE DXB's head-to-head format
Two leaders. One topic. The audience votes a winner in real time. Here's what the FACE-OFF format looks like from the floor.
Media Centre
21JUL
Event News
What is CODE DXB? The live event format explained
Most industry events run on the same script: a keynote, a panel, a coffee break, repeat. CODE DXB was built to break that pattern. Every format on the CODE DXB stage puts a decision in the room's hands — voted on live, through the CODE DXB app, by the people sitting in the seats.
That means formats like The Hire, where the audience picks between two candidates screened live by AI, or Face-Off, where two platforms go head-to-head and the crowd scores the winner in real time. Nothing is pre-decided. Nothing is scripted around a foregone conclusion.
The result is a programme that behaves less like a conference agenda and more like a live broadcast — unpredictable, fast-moving, and shaped by whoever is in the building on the day.
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