What is a FACE-OFF? Inside CODE DXB's head-to-head format

FACE-OFF puts two platforms, two leaders, or two points of view on the same stage with one shared topic and a shot clock. There are no slides and no scripted talking points — just a live argument the room gets to judge.

As the conversation runs, the audience scores it in real time through the CODE DXB app. The scores are visible on the big screen throughout, so the pressure builds exactly the way it would in a live sports broadcast.

By the time the clock runs out, the room has already decided a winner — no panel of judges, no follow-up survey. It's one of the moments sponsors can put their name on, and one of the reasons CODE DXB doesn't feel like a typical industry conference.